Tech News: IAB State of Data Report

Build brand awareness in the evolving business landscape to optimize brand exposure and thrive in a competitive market.

Let's talk about the difference between behavioral & contextual ads and go over a groundbreaking study that revealed how comfortable people feel when clicking certain advertisements. 

WowYow discusses the evolving marketing landscape, emphasizing the importance of niche marketing in a crowded digital space. They also introduce WowYow's Contextual DSP as a tool for hyper-targeting and customizing ad campaigns to maximize efficiency and relevance.

Adtech company MediaMath has gone bankrupt. WowYow explains how the industry will be affected and gives advice on what to do next.

The Cookie Apocalypse is coming, and Google's recent cookie depreciation initiative has set off a whirlwind of concerns. A Digiday article relays specific concerns that advertisers and publishers are facing. As a growing tech leader, WowYow has responded to these concerns and has several solutions to the cookie plague.

WowYow responds to MediaPost's article on Google's plan to start depreciating 3rd-party cookies.