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Tech News: IAB State of Data Report
The IAB's 2022 State of Data Report warns digital advertisers to find new, cookie-less solutions - FAST. WowYow provides solutions to target audiences and maximize ad revenue, preparing you for the cookie apocalypse.
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Software and tools
Interviews, tips, guides, industry best practices, and news.
Google's Approach to Third-Party Cookie Deprecation: Evaluating the Impact on Publishers and the Open Web
WowYow responds to MediaPost's article on Google's plan to start depreciating 3rd-party cookies.
WowYow Responds to Microsoft's New AI Advertising Strategy
Read our response to Adweek's article on Microsoft's new advertising strategies! Get some advice from your favorite AI experts!
4 Problems With Hollywood's Current Mocap Technology
Learn about the pros and cons of current mocap tech. We'll tell you exactly how you can access affordable and accurate mocap solutions.
4 Reasons Contextual Data is the Best New Sales Tool for Publishers
Contextual data can do many things. For sales professionals, it can optimize strategy and maximize revenue potential. Find out how you can leverage contextual data in your own work!
WowYow is Offering Publishers 100% Revenue-Share Earnings for iOS Ad Inventory
As publishers try to navigate through Apple's iOS privacy changes, WowYow offers cookie-free solutions that are affordable and will fill 100% of ad inventory.
WowYow's Web3 Update
See what NFT collections WowYow released in 2022!