GDPR and CCPA are making user targeting and behavioral data gathering difficult to illegal. The solution is contextual data.
WowYow, an emerging technology powerhouse, has developed one of the most advanced yet user-friendly platforms for contextual based advertising.
It’s AI identifies and indexes new contextual metadata (people, places, products, services, text, logos, more.) within premium publisher and user/brand-generated content across the web. This creates new opportunities for brands to connect to their target audience in a contextually relevant and brand-safe environment.