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WowYow's Contextual DSP: Best Practices

WowYow's Contextual DSP: Best Practices

Whether you're launching a new product/service or refining your advertising strategies, this guide will provide invaluable insights and best practices to ensure you achieve optimal results while using WowYow's Contextual DSP.
How to deploy a WowYow Pixel within a Tag Manager

How to deploy a WowYow Pixel within a Tag Manager

WowYow Pixel Integration
How to Navigate WowYow's M.A.D. Platform (for past and/or current clients)

How to Navigate WowYow's M.A.D. Platform (for past and/or current clients)

A short guide to help clients transition from our original WowYow platform to our new M.A.D. Platform.
Publisher Ad Tags

Publisher Ad Tags

In this brief tutorial Publishers can learn how to find their Publisher Ad Tags within the WowYow Platform.
Partner & Branding Form

Partner & Branding Form

Submit your branding kit and company info so we can promote your business and projects!
Client Support Form

Client Support Form

WowYow's Client Success Team is here to help!
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Still have questions? Can’t find the answer you’re looking for? Get answers from the WowYow community.
What does it cost to use the Contextual DSP, and what am I getting?

At WowYow, we differentiate ourselves with a transparent and all-inclusive fee structure, charging only 15% on deposits made to the platform. This fee comprehensively covers essential services and technologies, ensuring that you get the most out of your advertising efforts:

  • Access to Ad Inventory: Gain unparalleled access to a wide array of ad spaces across various publishers and platforms, tailored to your specific needs.
  • Targeting and Optimization: Leverage advanced targeting capabilities and real-time optimization tools to ensure your ads reach the right audience and deliver maximum impact.
  • Bid Management and Automation: Benefit from automated bidding strategies and real-time bidding processes, all handled efficiently by our platform.
  • Data and Analytics: Access detailed analytics and reporting tools to glean insights from campaign performances, helping you make data-driven decisions.
  • Ad Serving and Delivery: Rely on us to ensure your ads are delivered seamlessly and tracked meticulously, capturing every impression and click.
  • Fraud Prevention and Security: Trust in our robust security measures and fraud prevention protocols to safeguard your ad spend and user data.
  • Integration with Other Platforms: Enjoy seamless integration with a variety of advertising and marketing tools, enhancing your overall campaign efficiency.
  • Customer Support and Services: Take advantage of our dedicated customer support and account management teams, ready to assist you at every step.
  • Technology and Infrastructure: Rest assured that our fees also cover the continuous maintenance and upgrading of our platform’s technology and infrastructure, ensuring reliability and speed.

Is WowYow compliant with GDPR & CCPA?


GDPR and CCPA are making user targeting and behavioral data gathering difficult to illegal. The solution is contextual data.

WowYow, an emerging technology powerhouse, has developed one of the most advanced yet user-friendly platforms for contextual based advertising.

It’s AI identifies and indexes new contextual metadata (people, places, products, services, text, logos, more.) within premium publisher and user/brand-generated content across the web. This creates new opportunities for brands to connect to their target audience in a contextually relevant and brand-safe environment.

Will integrating WowConnect affect the latency of my website?

Short Answer:

Integrating WowYow will not affect your website's load time.

Our web plugins run in one of two forms, post window load or asynchronous loading depending on how your website is set up.  

Long Answer:

WowConnect is a lightweight standalone JavaScript.

Script Initiate: Script process is initiated after the window is fully loaded so to not degrade the performance of the page.

  • WowConnect does not use any third-party dependencies/libraries.
  • Script load time: The script takes approximately 250-350ms to load initially.
  • The script is cache-friendly so any subsequent loads are local.
  • Script Initiate: Script process is initiated after the window is fully loaded so to not degrade the performance of the page.
  1. Script process after the window is loaded:
  1. The script searches for video players.
  2. If there are no videos the script stops.
  3. If there are videos script will make a quick CDN request for each to check if videos are activated.
  4. If a video is activated the script will make one additional request and enable features.
  5. All requests use Native XMLHttpRequest library for improved performance.
What is WowYow's Mission?

WowYow’s mission is to democratize the use of computer vision AI and empower data-driven applications that address real-world challenges and opportunities.

What is Computer Vision?

Computer vision is an interdisciplinary scientific field that deals with how computers can gain high-level understanding from digital images or videos. From the perspective of engineering, it seeks to understand and automate tasks that the human visual system can do.

Where is WowYow located?

WowYow's headquarters is in San Diego, with satellite offices throughout the United States, Serbia, and India.

Where did the name WowYow come from?

It was an accidental misspelling of an Italian word Jarett and Adam’s father would call them as kids. Jarett remembers the word as meaning mischievous “Dennis-the-Menace kind of character.”