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How Comfortable Are Users Clicking a Behavioral v.s. Contextual Ad?
Let's talk about the difference between behavioral & contextual ads and go over a groundbreaking study that revealed how comfortable people feel when clicking certain advertisements.
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The State of Marketing Today: WowYow Responds to MediaPost’s Article on Why “All Marketing Should Be Niche.”
WowYow discusses the evolving marketing landscape, emphasizing the importance of niche marketing in a crowded digital space. They also introduce WowYow's Contextual DSP as a tool for hyper-targeting and customizing ad campaigns to maximize efficiency and relevance.
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WowYow Outlines Their Exciting Partnership with Compass Digital
Read about how the WowYow + Digital Compass partnership will help advertisers and publishers maximize revenue and increase audience engagement.
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Partnership Announcement with Compass Digital
WowYow strikes a new partnership with a reputable digital marketing agency: Compass Digital. Their partnership reinforces the relationship between AI and media. Read more...
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MediaMath Goes Bankrupt: How Will the AdTech Industry Be Affected?
Adtech company MediaMath has gone bankrupt. WowYow explains how the industry will be affected and gives advice on what to do next.
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WowYow Responds to Advertisers' and Publishers' Concerns About the Cookie Depreciation
The Cookie Apocalypse is coming, and Google's recent cookie depreciation initiative has set off a whirlwind of concerns. A Digiday article relays specific concerns that advertisers and publishers are facing. As a growing tech leader, WowYow has responded to these concerns and has several solutions to the cookie plague.
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