WowYow's computer vision extracts metadata from all publishers and advertisers content.
WowYow uses this metadata to make sure advertisements are appropriate and relevant for particular publishers.
Client E has found problematic ads on their site, and they are concerned that these ads have negatively affected the company's image. Client E has no way to gain content insights and make sure their content is still thriving, so they come to WowYow to find a solution. They are looking for a cost-effective way to make sure each advertisement on their page is appropriate and relevant to their content. After consultation, WowYow advises them on how to use their AI to keep Client E's brand safe while still monetizing content.
Below are some questions we may ask to find what you're looking for. At WowYow, we offer a personal consultant service so that you get direct guidance and your exact desired outcome.
WowYow has learned that Client E needs to serve only brand safe and relevant ads on their site, but they have no resources to manage their content or the programmatic ads being placed. Furthermore, if Client E provides contextual data to their programmatic ad partners, a majority of them couldn’t uphold contextual and brand safe ad delivery, so they will need additional ad fill. Because of these key factors, WowYow would recommend the following solutions:
This product is what will deliver data on publisher content to WowYow to be analyzed, packaged, and sent back to Client E. This data can be sent to any of their programmatic partners who can receive contextual signals for targeting purposes.
The exchange is a network of publishers and advertisers that will automatically connect Client E to relevant advertisers. The advertisers within the exchange are WowYow-approved in order to maintain brand safety.
Since Client E will have additional ad space available from partners who cannot uphold brand safety standards, WowYow can help fill any unfilled inventory.
This video ad product places an ad before Client E's video starts playing.