Targeting Ads Without Cookies
WowYow's computer vision AI extracts valuable metadata from publisher content rather than private user information.
WowYow uses metadata to give advertisers the context they need to target their ads to the right audiences.
Client C approaches WowYow because they are preparing for the coming Cookie Apocalypse, the depreciation of cookies that lawmakers are enforcing to protect user privacy. Client C is concerned because they rely on cookies to target ads and retarget users. WowYow has a much safer and efficient solution that will prepare them for success. WowYow uses contextual data to target relevant ads to relevant audiences.
Below are some questions we may ask to find what you're looking for. At WowYow, we offer a personal consultant service so that you get direct guidance and your exact desired outcome.
WowYow has learned that Client C wants to switch from using cookies and 3rd party data to using contextual data. Client C doesn't have the best system in place to use contextual data, which is probably why they are interested in new advertising channels as well. Because of these key factors, WowYow would recommend the following solutions:
This product is what WowYow will use to provide Client C with contextual metadata on the sites where they are already buying media.
The exchange is a network of publishers and advertisers that will automatically connect Client C to relevant publishers. This means that Client C's ads will be featured on sites that directly relate to the given ad and, therefore, be seen by a relevant audience.