No items found.
Media & Advertising
Targeting Ads Without Cookies
WowYow's computer vision and metadata can enable contextual based advertising solutions.
Details
Use Case
Targeting Ads Without Cookies
Metadata
WowYow's computer vision AI extracts valuable metadata from publisher content rather than private user information.
Business Logic
WowYow uses metadata to give advertisers the context they need to target their ads to the right audiences.
Abstract
Client C approaches WowYow because they are preparing for the coming Cookie Apocalypse, the depreciation of cookies that lawmakers are enforcing to protect user privacy. Client C is concerned because they rely on cookies to target ads and retarget users. WowYow has a much safer and efficient solution that will prepare them for success. WowYow uses contextual data to target relevant ads to relevant audiences.
Dialogue
Below are some questions we may ask to find what you're looking for. At WowYow, we offer a personal consultant service so that you get direct guidance and your exact desired outcome.
WowYow (WY): Hi there! We're glad that you chose us to help you with your AI needs. First, a couple of questions so we can get the best solutions for you. How much do you rely on cookies and 3rd party data?
Client C (C): Heavily. It is our main source of data for targeting audiences.
WY: You're not alone, but let's get you prepared for the cookie depreciation. Are you open to other targeting and data solutions?
C: Yes, we use cookies for over 75% of the advertisers we manage, and we need to find a better solution. We have heard about contextual based advertising solutions but we do not have a provider yet.
WY: Great, we can help with that. In addition to using contextual data to inform your media buying efforts, are you interested in finding new audiences where you may not yet be advertising?
C: Absolutely.
Creating a Solution
WowYow has learned that Client C wants to switch from using cookies and 3rd party data to using contextual data. Client C doesn't have the best system in place to use contextual data, which is probably why they are interested in new advertising channels as well. Because of these key factors, WowYow would recommend the following solutions:
Applied Solution Recommendations:
Contextual API
This product is what WowYow will use to provide Client C with contextual metadata on the sites where they are already buying media.
Contextual Exchange
The exchange is a network of publishers and advertisers that will automatically connect Client C to relevant publishers. This means that Client C's ads will be featured on sites that directly relate to the given ad and, therefore, be seen by a relevant audience.
